We install tracking before we spend.
An unattributed conversion is a guess. We set up conversion tracking, call tracking, and clean analytics before a campaign turns on, not after someone asks where the leads came from.
About
Wave Street Publishing perfects your customer acquisiton so you can have profitable growth.
Wave Street Publishing is a digital marketing agency in Louisville, Kentucky. We specialize in customer acquisition through media buying, lead generation, creative strategy, and brand visibility. Our team works with e-commerce brands and local businesses.
- Managed ad spend
- $200,000+
- Client revenue generated
- $1M+
- Clients
- Nationwide
Our team has managed more than $200,000 on Google and Facebook.
Since August 2025, our traffic has generated over $1 million in revenue for our clients.
We work with clients across the United States from our Louisville office.
What we are
We bill for results, not deliverables.
Most agencies sell deliverables. They promise a number of posts, a number of ads, and a monthly report, and they get paid whether or not the business grows. We would rather you judge us on what the spend produced.
Our experience comes from managing real budgets. More than $200,000 has run through the ad accounts we manage on Google and Facebook, and since August 2025 that traffic has generated over $1 million in revenue for our clients. That volume taught us where money leaks. Conversions go untracked. Broad match runs unchecked. Landing pages contradict the ad that sent the visitor. Lead forms sit unanswered for two days.
We stay small deliberately. The person who does your work is the person you talk to. We take a limited number of engagements at a time, so the attention is real rather than nominal.
How we work
Four rules govern every engagement.
You own the accounts, the data, and the pages.
We create the ad accounts, pixels, domains, and landing pages in your name. If the engagement ends, you keep everything we built and you rebuild nothing.
We report spend, results, and cost per result.
Our reports state what you spent, what came back, and what each result cost. We do not build dashboards that look busy, and we do not promote a metric to the headline because it went up.
We tell you when not to spend.
Paid traffic multiplies whatever already exists. If the offer, the margin, or the follow-up process cannot survive more volume, we say so before we start rather than after the first bad month.
Fit
We fit some businesses and not others.
You fit if one of these describes you.
- You sell an e-commerce product that already converts.
- You run a local or service area business that can handle more calls.
- You are taking a product to market and need a first channel.
- You already spend on ads and want a better return on them.
- You can commit a real budget and act on what the data says.
We will point you elsewhere if any of these is true.
- You need results this week from a standing start.
- Your margin cannot support paid acquisition yet.
- Nobody at your company follows up on leads.
- You want vanity metrics instead of revenue reporting.
- You only want someone to post on social media.
Next step
Start a project
We work with clients across the United States.
Send us the details. We will give you a straight read on whether this is worth doing.